Au Naturale

A collaboration collection between 100% Pure and 'Au Naturale'. ↓

#Rebrand #OrganicMakeUp #SustainablePackaging #100%Pure #AuNaturale

The Brief:

“Create something you would love to be commissioned to do.”

With such an open brief, I took this as an opportunity to combine together and explore a few areas within branding and packaging which interest me; collaboration projects between multiple brands, make-up and sustainability.

Poster design of two cosmetic bottles, one being made out of typography.

Poster containing numbers and the alphabet (mostly) in order in red, with the text '100% Pure x Au Naturale' in green.

Insight:

Collaborations beyond just make-up companies now exist, allowing brands to connect with other audiences who they may have not been able to reach with their products and advertising alone.

Idea:

A collaboration project between the existing organic make-up brand, 100% Pure and a biodegradable packaging company I have created for this project, Au Naturale.

Reach:

This collaboration allows for 100% Pure to package their organic goods in a method which is also organic. The packaging created by Au Naturale is all made using plants, without any use of non recyclable materials with seeds integrated into the cardboard, making it possible to replant the packaging once finished with. It brings 100% Pure closer to their values of being an organic brand and would appeal to the brand’s existing target audience as well as potentially new consumers too.