RadicalX Virtual Internship

The Brief:

RadicalX’s Virtual Internship was Product Marketing focused, with the product advertised being the RadicalX Virtual Internship platform itself.

“Create promotional assets for RadicalX's Virtual Internship to appeal to the target audience of 18-35 year olds based in Europe and US Regions.”

Once this project came to an end, we were also presented with the opportunity to pitch our campaign and ideas to the RadicalX Team as well as interns from various other cohorts and RadicalX internship programmes.

Team: Attitoh Gnakouri Tohouri, Ayesha Chaudhry, Britney Aguilar, Ishita Mogra, Jess Yeung, Kumar Vishesh, Marvin Dabhi, Muhammad Hunain, Namrata Gupta, Rachell Pena, Sonalika Sharma, Tiffany McDonald, Tyquese Jones.

Our Insight:

Looking further into the set target audience, we found that the majority of existing RadicalX users were either University students or recent graduates and so we focused on how RadicalX could meet their needs and interests.

Our Idea:

After researching RadicalX’s competitors, we picked out the aspects which set them apart from other Virtual Internships and applied these to RadicalX’s most well received areas of promotion such as Emails and LinkedIn as well as spaces on the internet where our target audience are often active such as TikTok and Instagram. I personally worked on a email template design, creating all of the visual assets and copywriting for it.

Our Reach:

Our campaign and promotional assets would be stretched out across various touch points in order to reach out to both existing users and new potential RadicalX users.